How to Merge Creativity and Business

Business is so much more than ROI and numbers. It is also about creativity and compassion. The truth is, you cannot run a successful business if you are not creative.

Bringing creativity into your leadership is more than just supplying the Playdough at a company retreat.  It is about fostering innovation and allowing mistakes to happen.

In the video below, I talk about a student who is both an artist and a business major. She was concerned that her creativity had no place in the business world and was unsure how to reconcile this.

Here is what I told her:

Have you noticed creativity playing a large part in your leadership? If you aren’t a leader, do you feel the leader at your organization is creative? I am very interested hear your experience with this. Let us share experiences. Leave a comment below, send us an email, or find us on Twitter.

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